About me
MY STORYFrom the moment I approached the PR stand at the uni careers fair, I knew this path was the perfect match for me. Fast forward a little - and now with eight years career experience under my belt - I’ve honed my skills in the public relations, marketing and branding industries.
My creative eye and knack for straightforward comms separates my approach from others. In the last few years I’ve held senior comms and media positions at World Animal Protection and the Climate Council, deepening my knowledge of both animal welfare and climate issues.
More personally, I’m a passionate animal advocate, volunteering for the Sydney Vegan Market and the Animal Justice Party NSW. My dream client list includes animal-centric charities, alternative protein companies, and vegan businesses.
“When you’re pushing out a message you truly believe in, your work goes to that extra level. That’s why I choose to work for-purpose only. It nourishes my soul in a way that no other work has.”
MY APPROACHI believe in an objectives-driven way of working together, where everything has a purpose and is lead with confidence.
Before we get stuck into the task at hand, we’ll define what you want to achieve and use this as our guiding star from start to finish. We’ll get on the same page very early on so the only surprises you receive are the delightful ones.
I have years of agency experience, so I’m good at getting to know what level of communication my clients need. Need regular updates to feed back to your team? Or are you so snowed at work you’re keen a more hands off approach? Either way works for me!